French Lick & West Baden was once known as the home to “America’s Laxative”. The Pluto Water slogan was “When nature wont, Pluto will.” At one point in time, 40-50 train cars were used to ship Pluto Water across the country. This “healing” water naturally contained sodium, magnesium sulfate, and lithium which produced a foul odor. This odor prompted people to say that the underworld couldn’t be far away.
Pluto, the Roman God of the Underworld became a staple symbol in our area. Ultimately, Pluto Water sales were stopped in 1971 when lithium became a controlled substance and was no longer allowed to be sold publicly. However, the Pluto symbol remains and can still be found in many areas locally.
